By Jeff McArthur

It’s funny now, but looking back I thought the biggest investments in my life were my home, vehicles and the children’s education fund.

But after being diagnosed in early 2010 with a life threatening disease and battling kidney cancer, I truly know now that my health is the most important investment in my life. Not only is it the most critical thing for me, it also is to my loving wife and our two wonderful children. What would life be like without Dad being there for them? It makes me now understand what matters most in my life and how fortunate I am to have a second chance in this wonderful thing called ‘life’.

I had already been working in the indoor air quality business for over 20 years, but after my illness, I was even more determined to provide the public with the cleanest air possible. My wife also submerged herself into research and dedicated time and energy towards helping me battle my cancer and to develop more innovative ways for me to improve air quality for my clients.

Late last summer we opened the doors to ‘Pure Air Experts’, thanks to support of friends, family and a great partner that took a chance and believed in my vision. For many years with my other company, Parkland Furnace, I tested and developed our Pure Air Experts Program which came from my questioning the indoor air quality in our homes and offices using standard practices offered by myself and other companies for years. Having worked in this industry for such a long time I have seen it all when it comes to cleaning the air we breathe.

In 2005 I really started to investigate what was being offered in the indoor air quality industry. I have tested almost every air filtration system on the market and for many years in my own home (I have the power bills to prove it). I must say thank-you to the manufacturers that donated their products for my vigorous testing. After much trial, error and field-testing I found one air purifier (proudly made in Canada) that stood out and outperformed all the others. We also developed a program to go along with our #1 air purifier and a team that could accompany/support such a wonderful product.
The development of a new cleaner, healthier and safer furnace and duct cleaning service was also key for us. I know that standard duct cleaning systems can create more of a mess during the cleaning process so we make sure the job is done RIGHT the first time. Our ‘one of a kind’ services include indoor air quality testing followed by our cleaner, healthier duct cleaning service.

Testing is very important, so we can show you what you and your family are actually breathing in your home or workplace. We offer a wide variety of air testing from dust particulate, mold, bacteria, VOC’s (volatile organic compounds) radon and are now offering electromagnetic field testing. We are the first company in Canada to offer everything in one package – air quality testing, world’s best air purifiers, state of the art pure air duct cleaning service with professional installers and I guarantee the best customer service in the indoor air quality industry.

It’s time to start protecting your biggest investment – your health. I’ve done the hard part, developing the program that offers the best air quality money can buy, so you and your family can breathe the healthiest air possible in your home or business. All you need to do is decide to make your health your number one investment.

Jeff is the owner of Pure Air Experts in Edmonton, AB. For more information call 1-800-433-3033, 780-455-7873 or visit

Note: This information is for educational purposes only. It is intended to supplement your current health program, not to replace the care of a licensed medical doctor.